Byline: KEITH CRAIN
Consumers buy more than 16 million cars and trucks in the United States every year. They buy them from more than 20,000 dealerships.
You would think that if someone designed a specific vehicle for a large segment of the market it might have a chance to succeed.
For example, Toyota launched the Scion brand, aimed at the youth of America. And it has attracted more buyers than just the young folks for whom it was created.
So I was surprised at the reaction two weeks ago when Volvo introduced the YCC concept car at the Geneva auto show.
Volvo's YCC, which stands for "Your Concept Car,'' was designed mainly by female …
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